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Rodney Erb


Rodney Erb is a twenty year veteran of the medical device industry, having served in extensive high level sales and account development roles as well as managing multi-state sales teams. His healthcare expertise is informed not only by his medical technology career and hospital systems knowledge but also by his training and experience as a Registered Nurse.

Rodney’s current focus is to help reduce health care costs and use his skills to develop alignment and engagement between physicians and hospital administrators. As the founder of Negotiated Solutions, Rodney has developed a software platform NeptunePPA that helps drive greater transparency and information sharing throughout the health care ecosystem.

Rodney is passionate about possibility, and his approach is focused on building trust, transparency and sustainable outcomes during the negotiation process. His track record has demonstrated repeatedly that goals deemed ‘impossible’ are indeed attainable. As an adjunct lecturer, Rodney teaches courses in Health Care Negotiations (Columbia University) and Professional Sales (Keene State College).

Mr. Erb holds a Bachelor of Science in Nursing, Master of Business Administration from Norwich University, Executive Certificates in Advanced Negotiations from the University of Notre Dame and a Master of Science in Negotiation and Conflict Resolution from Columbia University.


  • B.S., M.B.A., Norwich University
  • E.C., University of Notre Dame
  • M.S., Columbia University