Lecturer; Global Director of Brand Intelligence, J. Walter Thompson
Mark Truss is responsible for managing the global research function -- which utilizes qualitative and quantitative data to inform, refute, and expand hypotheses of consumer insight, behavior, and beliefs -- at J. Walter Thompson, one of the world’s foremost advertising agencies. Truss is a seasoned researcher, who has spent the vast majority of his professional career with market research vendors, including The NPD Group and Ipsos, where he was senior vice president. Truss has spent much of his career researching consumer packaged goods, financial services, publishing, and consumer technology brands and categories. Truss is respected for his acumen in various brand equity research techniques and ability to utilize those techniques to improve, restore, and re-invent brands. He has developed an industry reputation for his creative research design, methodology, and analytical skills across a wide range of research techniques and product/service categories. He has spoken about his research learnings and approaches at client, industry and press forums.
Mark Truss teaches "From Information to Insight and Insight Discovery."
- B.B.A., Hofstra University