Lecturer, Strategic Communication; Chief Research Officer, VML
Mark Truss is responsible for managing the global research function -- which utilizes qualitative and quantitative data to inform, refute, and expand hypotheses of consumer insight, behavior, and beliefs -- at VML, one of the world’s foremost advertising agencies. Truss is a seasoned researcher having spent half of his professional career with market research providers including The NPD Group and Ipsos, where he was senior vice president. Truss has spent much of his career researching consumer packaged goods, financial services, publishing, and consumer technology brands and categories. Truss is respected for his acumen in various brand equity research techniques and ability to utilize those techniques to improve, restore, and re-invent brands. He has developed an industry reputation for his creative research design, methodology, and analytical skills across a wide range of research techniques and product/service categories. He has spoken about his research learnings and approaches at client, industry and press forums.
Mark Truss teaches "Communication Research & Insight” and “Capstone."
- B.B.A., Hofstra University