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Joseph Favorito


Joe Favorito has over 30 years of strategic communications/marketing, business development and public relations expertise in sports, entertainment, brand building, media training, television, athletic administration, and business. The Brooklyn, New York native has managed the day-to-day activities in strategic communications for: two of the world’s hallmark sports and entertainment brands (the New York Knickerbockers and Philadelphia 76ers), the world’s largest professional sport for women (the WTA Tour), the world’s largest sports National Governing Body (the United States Tennis Association), and the world’s largest annual sporting event (the U.S. Open). He also oversaw the strategic planning, investor relations, communications and digital business development of the International Fight League during its two year run as a Mixed Martial Arts venture and a publicly traded company and has been an award-winning, author, consultant for brands, teams and leagues big and small for the past decade.

Since 2009, Favorito has been an independent consultant on crisis communications, social media, strategic planning, brand marketing, publicity and business development for clients that include Bloomberg LP, Major League Baseball, Comcast’s Front Row Marketing division, Schiller Management/the Global Options Group, Wizard Entertainment/Comic-con, Lead Dog Marketing, the John McEnroe Academy, USA Wrestling, and the And1 Brand.

Additionally, Favorito was associate producer for the Tony-nominated hit Broadway show Lombardi, was part of the creative team for the production Magic/Bird, and completed work for the hit musical A Christmas Story. Favorito has also handled publicity for a series of feature films including Act of ValorNever Back DownKnuckleballGlickman, and The Other Dream Team. He serves on the boards of the National Sports Marketing Network and teaches Sports Business Communications and Public Relations at Columbia University. He also maintains a well-trafficked blog on the sports marketing and publicity field, Sports Marketing and PR Roundup, on the website, as well as authoring the first-ever text on the sports publicity industry, Sports Publicity published in August 2007 by Reed Elsevier and updated in 2012 by Taylor Publishing, which is used in over 35 sports management programs in the U.S. He has been a guest speaker on sports marketing, social media and communications at a host of institutions, including Princeton University, the Wharton School at the University of Pennsylvania, Georgetown University, the University of Florida Law School, New York University, the Stanford University Graduate School of Business, and many others.

Favorito, his wife, and two children reside in River Vale, New Jersey.


  • B.A., Fordham University


  • Sports Publicity (Routledge, 2012)