Lecturer; Vice Chairman of the Board of Managers and CEO, IRG Sports + Entertainment (IRGSE)
Chris Lencheski, Vice Chairman of the Board of Managers and CEO of IRG Sports + Entertainment (IRGSE), a leading promoter of sports and live entertainment experiences, is one of the most well-respected professionals in the global sports and entertainment landscape. With over 20 years of professional experience, he has authored industry-setting standards and practice guidelines followed by major entities from network and cable television groups to Fortune 500 companies. His work has included collaborations with the America’s Cup, the Olympics, Formula One, and World Cup projects, as well as a host of international and national properties from every major league to governing bodies. He is recognized as an authority in identifying and leveraging rights sponsorship, partnership strategies and alliance opportunities to drive dramatic increases in sales, digital and television carriage distribution and CPG market visibility.
Prior to IRGSE, Lencheski was President of Comcast-Spectacor subsidiary Front Row Marketing and Analytics (FRMS) – the 35 offices multi-continent stadia, sports media commercial rights, and entertainment agency inside the greater Comcast ecosystem. FRMS realized 40% growth in new business and portfolio revenue under his guidance and was re-positioned for future development inside the Comcast umbrella as the integrator of Comcast-Spectacor assets in major league teams, stadia, networks, and consumer-facing brands. Front Row was an integral part of the $5 billion revenue base of Comcast-Spectacor.
Before Comcast, Lencheski was Founder, CEO, and President of Adweek/Brandweek award-winning sports marketing agency SKI & Company, the first-ever global agency of record designation by General Motors for their General Motors Racing global operating group. Lencheski was a multiple team owner in the NASCAR Sprint and Nationwide Series, as well as owner and governor of the International Hockey League franchise; the Quad City Mallards – The IHL Affiliate of the NHL Philadelphia Flyers. The Mallards were “IHL Franchise of the Year 2009-2010.”
Lencheski is on the Board of Directors of BuddhaTix and Senior Advisor to Management and Board of MP & Silva. In addition, he is a three-term member of the Board of Advisors to the Syracuse University David B. Falk College of Sport and Human Dynamics, as well as Founding Member of the Ivy Sports Symposium Board.
- A.M.P., Harvard University
- B.A., Syracuse University
- Fall 2020: Foundations of Sports Management
- Fall 2020: Sports General Management: Integrating Strategy, Identity, and Culture