Lecturer of Marketing
A former Fortune 50 Chief Marketing Officer, Beth Hirschhorn founded her marketing consultancy, iCommercialize, to ensure that what a company brings to market, succeeds in the market. Her firm serves mid-size and large companies in consumer and B2B service sectors. Before starting iCommercialize, Beth led marketing worldwide for Kaplan Inc., the $2 billion diversified education company operating in over 200 countries. Prior to joining Kaplan in 2014, Beth was Executive Vice President and Chief Marketing Officer of MetLife, Inc. and a member of its executive group. During her twelve year tenure there, she led several major initiatives for the company that dramatically improved the customer experience and strengthened MetLife’s reach and market share.
Beth began her career at JPMorgan Chase, eventually becoming the Senior Vice President leading its retail consumer financial services marketing unit. Her P&L responsibilities encompassed all fee and net interest income generated by the $60 billion deposit, investment, and payments portfolio. Honors include being named Marketer of the Year and Working Mother of the Year; she also sits on Crain’s 40 Under 40 list. She’s been a guest on ESPN, CNN, MSNBC, Fox Business News, PBS, and The McLaughlin Group, while print/online coverage includes Forbes, New York Times, Wall Street Journal, USA Today, Dallas Morning News, and Fortune.
- M.B.A., New York University, Stern School of Business
- B.S., Cornell University