What Can We Learn From Neighborhoods During COVID-19

Join the MS in Strategic Communication Program at Columbia University’s School of Professional Studies for a webinar with Maryam Banikarim, Head of Marketing at Nextdoor, and SPS Executive in Residence.

During this one-hour session, she will discuss the lessons and insights Nextdoor is seeing from neighbors and neighborhoods around the world and why knowing your neighbor has never been more crucial. 

Offering some evolving insights from communities and brands in the time of Covid-19 —as well as time for participant questions— this program will shed a light on how different communities are evolving and coming together to serve and support each other. 

RSVP here to receive a Zoom link for the presentation and Q&A. 

About the Speaker: 

A purpose-driven change agent, Maryam Banikarim shows organizations how to shift mindsets and build themselves through the lens of purpose. Known as a fearless force for change with a track record of creating and leading successful brands such as Hyatt, Gannett, NBCUniversal, and Univision, she demonstrates how to define your purpose, differentiate your brand, make the case for change, rally the troops internally and share it with the world.

She is also a thought leader on transformation, purpose-based branding, multicultural marketing, the changing role of the CMO and women’s leadership. A builder of businesses, teams, and brands who brings boundless energy and an incredible range of experience to the speaking stage, Banikarim is a catalyst for any organization that is looking to evolve, change and become purpose-driven.

As the global CMO at Hyatt Hotels Corporation, she was responsible for helping Hyatt become the most preferred hospitality brand, driving loyalty and community among high-end travelers with a portfolio of thirteen global brand experiences. Prior to this role, she was Gannett’s first-ever CMO. She is credited with repositioning the company and its brands (including USA Today), uncovering and executing its core purpose, reinvigorating employee morale, and establishing a national sales organization. Banikarim was also Senior Vice President at NBCUniversal and Chief Marketing Officer for Univision Communications, Inc. Her unique can-do attitude was also essential to successfully unifying and transforming both Univision and NBC Universal during periods of rapid transformation. 

She has been widely recognized for her achievements from The New York Post’s “50 Most Powerful Women in NYC,” to Fast Company’s “Top 10 Disrupters,” to Advertising Age’s “Women to Watch.” Additionally, Banikarim is recognized as a Woman of Distinction by the League of Women Voters of the City of New York, was honored by the Girl Scouts Council of Greater New York and is a recipient of the Ellis Island Medal of Honor. 

For questions and further information, please contact Isabel Mayoral im2389 [[at]] columbia [[dot]] edu (im2389[at]columbia[dot]edu).