Skip navigation Jump to main navigation

Silicon Valley Project Management Association Workshop: "Designing and Sustaining High Performance Teams" with Ed Hoffman, CEO, Knowledge Strategies, LLC


9am: Networking and continental breakfast

9:30am: Workshop

12:30pm: Wrap-up and networking


$25 for pre-registered SVPMA members and $40 for pre-registered non-members who register by the Wednesday just prior to the workshop (add $10 after Wednesday)

** Credit cards only - no cash or checks accepted at the door



To become an effective product manager requires practice and repetition, just as it does for successful athletes and musicians. This three-hour interactive session will provide the foundation for the factors that lead to product team success. We will establish a logical framework for team performance, based on the concept of "social contexts" as a driver of outcomes. We explore the risks of unmanaged social contexts with examples from Challenger's explosion, Hubble's flawed mirror, and Korean Airlines crashing. We then examine how to measure intangible social context fields and explain our core team development process. We will build a systems perspective for success through our core behavioral change process, "AMBR," Attention, Mindset, Behavior, and Results.

Participants will:

  • Gain a clear understanding of the elements associated with high performance teams
  • Facilitate successful product team behaviors for immediate use through applied tools such as appreciation, accountability and commitment, and context shifting exercises
  • Learn the essential dimensions associated with high team performance
  • Analyze and design social contexts that contribute to successful product teams

This highly interactive workshop will be based on the work of Charlie Pellerin's book, "How NASA Builds Teams".

SVPMA Workshop Series

The Silicon Valley Product Management Association (SVPMA) was founded to address the needs of Product Managers, Product Marketing Managers and other professionals working within the Product Management field. The goal of the SVPMA Workshop Series is to provide our members hands-on, interactive product management training delivered by leading consulting and professional services companies, lecturers, and trainers.