Negotiation and Conflict Resolution Webinar: The Formula of B2B Negotiation Strategy

Mark Raffan joins Dr. Beth Fisher-Yoshida for this webinar on B2B negotiation strategy.

Modern media would have us believe that business negotiation is a gunslinger’s paradise where you go in, shoot, and ask questions later. They display negotiators as the slick-talking salesperson that gets the better of the other party and comes out on top with the other party left wondering what happened. These characterizations could not be further from the truth of business negotiation. B2B negotiation should be, and most often is, a disciplined, strategic, focused exercise that creates and extracts value for all who participate. Without a well-developed strategy though, it very quickly falls into disarray, and significant value is left on the table, uncaptured. This session will teach you, at a high level, the formula for developing a B2B negotiation strategy and how to develop repeatable success in the long term.

About the Speaker

Mark Raffan is founder of Negotiations Ninja Training. Utilizing his extensive speaking experience, he delivers training, keynotes, and coaching to an underserved B2B sales and procurement market, filling a void in the negotiation training world by providing engaging, useable, and market-relevant training programs, keynotes, and coaching programs. Raffan is also the host of the Negotiations Ninja Podcast, the #2-ranked negotiation podcast on iTunes and Google Play. Raffan has worked as a high-level negotiator in C-suite negotiations for many years, negotiating deals in excess of $350 million and as low as $5,000, and everything in between. Now running his own practice, Raffan gives unbiased third-party coaching and training that delivers results.

Please note that this webinar will be recorded and may be used for promotional purposes.