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Bennie Johnson

Chief Strategy Officer + Chief Marketing Officer, Council of Better Business Bureaus

Bennie Johnson is Chief Strategy Officer a The Council of Better Business Bureaus. He previously served as managing director of 304 York, a strategy and brand development firm specializing in accelerating businesses in both startup and re-launch environments. In addition, as former head of Global Marketing and Business Development for the HR Certification Institute, Johnson led the organization’s global strategic marketing, brand management, market research, public relations, strategic alliance, retention and acquisition marketing efforts.

Johnson thrives on the connections between marketing, technology, education, and innovation, and his experience includes strategic marketing, consumer marketing, brand management, global expansion, experience marketing, new venture and product development and innovation management. He has broad experience growing brands, businesses and organizations. He led global marketing for a multinational technology and management consultant firm with offices across North America, Asia Pacific and EMEA serving Fortune Global 500 clients. He also led the brand marketing, sales and strategic development efforts for one of the first online professional communities achieving profitability within the first year after launch.


  • M.S., Columbia University
  • B.A., Yale University