Speaker; Messaging Strategist for Information Warfare, Political Campaigns and Commercial Marketing
Architect of the Base Enabler Segmentation Methodology (BESM™), which provides a customized framework for targeting key population segments. Pioneered the development of microtargeting processes for databasing key audiences for messaging based on psychographic profiles. Specialist in indicator and indirect messaging. Multinational advisor experienced in developing high-impact communications campaigns. Personal career experience is based on over three decades of managing domestic political campaigns; brand development and commercial marketing; and support to national security influence campaigns.