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The Quest for Relevance: Leading Change at New & Well-Known Media Brands

Join us for our Distinguished Speaker Series!

We will have a conversation with…

Howard Appelbaum ­– President, Billboard; President of Entertainment, The Nielsen Company (retired)

Michael Alicea – Chief Human Resources Officer, Nielsen Connect 

Angela Benton ­– Founder and CEO, Streamlytics 

Howard Appelbaum is a master of business transformation who has made a career of reinventing established media brands, such as Billboard and The Hollywood Reporter. At The Nielsen Company, he helped turn the Entertainment division into a global leader for data and analytics in music, sports, eSports, games, and books. In this conversation with Angela Benton and Michael Alicea, Appelbaum will explore the meaning of business transformation and the role of strategic communication in leading change, maintaining relevance among key demographics and establishing new audiences.

For questions, please contact Jesse Scinto at js3798 [[at]] columbia [[dot]] edu.

For additional information about program offerings at Columbia University’s School of Professional Studies, please contact an Admissions Counselor at 212-854-9666 or inquire [[at]] sps [[dot]] columbia [[dot]] edu.

 

Speakers

Howard Appelbaum

Michael Alicea

Angela Benton