Samantha Stark

Samantha Stark brings over 25 years of integrated communications expertise to her role as Founder and Chief Strategist of Phyusion, a consulting agency focused on innovation with communications. Prior to founding Phyusion, she was a member of the Executive Leadership Team at Endeavor's 160over90, where she managed creator marketing, digital, entertainment marketing, public relations, and social media teams across the US, EMEA, and APAC regions. Throughout her career, she has directly led and overseen teams handling global communications for brands including Calvin Klein, Coca-Cola, Ford, IBM, Marriott International and Ubisoft. Stark's contributions to strategic communication have earned recognition as one of PR News's Top Women in the Industry and Ragan's Top Women in Communications. She also serves on the Board of Trustees for the Institute for Public Relations and directs the IPR Digital Media Research Center, focusing on emerging technology’s impact on the industry.