Will Edmondson
VP Strategy & Insights, Major League Baseball
Will Edmondson is the vice president of Strategy & Insights for Major League Baseball. He oversees MLB’s fan research and feedback programs while managing cross-functional projects to grow baseball’s fan base and revenue lines. Prior to his current responsibilities, Edmondson held a variety of analytics roles at MLB Advanced Media and BAMTECH Media (now Disney Streaming Services) in which he created and oversaw KPIs across a wide range of digital products. In addition to MLB’s portfolio of apps and subscription products, Edmondson and his team supported the launch of digital streaming products for clients including HBO, FOX Sports, the NHL, WWE, Eurosport, and the PGA Tour.