Lecturer; Executive Strategy Director, Grey Group
Tony Lederer is an international marketing and communications consultant who provides creative, strategic counsel on how to build brands, build relationships with consumers, and grow sales.
He has been at the cutting edge of technology and social media. While living in London, he was part of the first international communications team appointed by Facebook to assist in its worldwide launch. In the U.S., he’s developed consumer campaigns for brands such as Walmart, Footaction, Dell, Nike, Valvoline, Nokia, RadioShack, and Panasonic.
Lederer has also worked directly with C-suite executives of new companies to define the brand proposition, launch, and build consumer demand. Notable examples include Virgin Digital Help, Virgin Galactic, WhipCar, AeroDesigns, and Playfish.
In addition to graduating with distinction from the London School of Economics and Political Science, Lederer has undertaken further executive education at Northwestern University's Kellogg School of Management.
- B.Sc., The London Scool of Economics and Political Science