Lecturer; Vice President of Strategy & Business Intelligence, New York Giants
In his role as Vice President of Strategy & Business Intelligence for the New York Giants, Russell oversees how the business-side of the organizations leverages data and technology to drive ticketing, sponsorships and overall fan engagement. His team is directly responsible for such areas as CRM, lead scoring, predictive modeling, pricing, reporting, and more, while collaborating across all other departments for strategic planning and analysis. Russell came to the Giants from KORE, where as CMO and President of KORE Planning & Insights (KPI), he led the company’s marketing efforts while also running KORE’s consulting division that helped sports teams, league, venues, and providers take full advantage of emerging data and technology platforms. He spent his first three years at KORE as the Vice President of Product Strategy where he was responsible for the strategic vision, planning, and development of the KORE Ticketing & Fan Engagement™, Sponsorship & Partner Engagement™, Suites & Premium™, and Data Warehouse & Analytics™ applications.
Prior to joining KORE, he was the Director of Relationship and Database Marketing for the New York Jets, where he managed a cross-departmental CRM initiative that connected ticketing, sales, service, and marketing to execute multi-channel sales and retention campaigns and provide detailed insights into the team’s corporate and consumer business efforts. In addition to his work with KORE, Scibetti is the founder and primary author for TheBusinessOfSports.com, an industry blog that discusses practices in sports business and hosts industry networking events around the world.
- M.B.A., Arizona State University
- B.S., Rutgers University
- Spring 2021: Business Intelligence in Sports