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Charlie Shin

Lecturer; VP, Data Strategy & Analytics, Major League Soccer

Charlie Shin is a seasoned sports executive with more than 20 years of experience in customer strategy and marketing. He joined Major League Soccer in 2006 and currently serves as VP of Data Strategy & Analytics. In this role, he oversees the enterprise data strategy, CRM initiatives and development of league-wide marketing technology infrastructure.

Prior to joining MLS, Charlie was a senior business consultant at IBM Business Consulting Services and PwC Consulting for over six years. He managed various projects involving customer strategy, CRM strategy, performance marketing, customer segmentation and new business model development. In addition to his role with MLS, he serves as an adjunct faculty at New York University’s graduate program for Integrated Marketing.

Charlie holds a B.A. in Business Administration from Yonsei University and M.S. in Sports Business from New York University.


  • M.S., New York University
  • B.A., Yonsei University