Buster Scher

Buster Scher started Hoops Nation at 13 years old, working as a broadcaster, blogger, and creator while still in school. He built it into one of the largest independently owned digital basketball communities online, reaching millions of fans and working alongside major athletes, brands, and the NBA. He later expanded into lifestyle and collectibles with two additional platforms, Cards Nation and Travel Nation.

Scher now runs The Buster Agency, an organic social media agency that helps brands and creators grow their digital presence. He also writes The Hobby Letter, covering the modern collectibles and trading card market, from nostalgic items and rare artifacts to the culture around sports cards.