Bettina Garibaldi

As Chief Marketing & Communications Officer, Garibaldi led brand, marketing, communications, fan engagement and reputation strategy for the FIFA World Cup 2026™ Host Committee. She helped build the region’s “Skyline to Shoreline” brand platform, supported a 20-partner sponsorship portfolio, drove engagement with more than 2 million fans across official events and watch parties, and led communications strategy throughout the tournament. She also helped shape legacy initiatives supporting local businesses and youth across the region.

Garibaldi brings over 20 years of experience in public relations and integrated marketing, having previously served as Executive Vice President and Managing Director at Ketchum, where she built and led the agency's Travel, Hospitality & Leisure practice, serving clients across destinations, hospitality brands, airlines and entertainment venues, among other categories. Throughout her career, she has developed integrated campaigns across consumer brands, travel, sports, lifestyle, healthcare and entertainment, driving high-impact storytelling and consumer engagement. With a diplomatic upbringing that shaped her global experience and perspective, Garibaldi holds a Master’s in PR and Corporate Communications from New York University.