Strategic Communication News
Understanding the Secrets of Persuasion
The Elaboration Likelihood Model (ELM) can help groups identify and effectively communicate with persuadable audiences.
Five Ways to Improve Your Body Language During a Speech
Strategic Communication faculty member Jesse Scinto recommends five techniques to master your stage presence.
Strategic Communication Alum to Receive “40 Under Forty” Achievement Award
Leslie Pitterson has been named recipient of a “40 Under Forty” Achievement Award by The Network Journal.
How Confirmation Bias Helped Mark Zuckerberg's Testimony
Jesse Scinto analyzes Mark Zuckerberg's congressional testimony for Bloomberg TV Bulgaria.
5 Books That Will Help You Think Like a Global Director of Brand Intelligence
Mark Truss, Global Director of Brand Intelligence and faculty for the Programs in Strategic Communication recommends 5 books.
Daily News Publishes Op-Ed by Executive Strategic Communication Student
Gloria Chin has published an op-ed in the New York Daily News that advocates for the importance of guidance counselors.
Gloria Chin: Enhancing a Role at the NYC Department of Transportation
Gloria Chin discusses her experience in the Strategic Communication program.
Ellen Murphy
At SPS Ellen Murphy enhanced her skills as a PR writer and learned how to build messaging from data and analytics.
Pearada Cheepsatayakorn: Building Stories Through Illustration, Media and Strategy
At SPS Pearada Cheepsatayakorn went from creating buildings to ad campaigns.
Phoebe Simmer: From Managing Accounts to Creating Brands
At SPS Phoebe Simmer finessed her writing and presentation craft.
Ruth Esponda: Juggling Work and Grad School
At SPS Ruth Esponda Pursued marketing, advertising and PR and found that her real passion was strategy.
Two Strategic Communication Students Awarded NY Scholarships
The New York Women In Communications organization awarded two Strategic Communication students with scholarships.