Juli Falkoff is an accomplished marketing executive, with expertise in brand management, strategy, and integrated communications. She has built brands across a variety of industries, including spirits, food, luxury goods, financial services, and retail, revitalizing iconic brands and launching innovative new products.
As Senior Vice President, Product Group Director at Schieffelin & Somerset, Falkoff led the revitalization of major spirit brands Hennessy Cognac, Grand Marnier, and Tanqueray, with responsibility for all aspects of marketing strategy, programming, and brand management. Falkoff drove the rejuvenation of these mature brands during her tenure, pioneering innovative integrated marketing strategies and achieving unprecedented growth.
Falkoff led the marketing efforts for the Gin and Champagne portfolios at Pernod Ricard USA, and launched the company’s successful Tequila innovation, Olmeca Altos. She also has held brand management roles in the Desserts Division of Kraft General Foods on Jell-O Pudding, Bakers Chocolate, and Dream Whip. At American Express, Falkoff marketed the American Express Card to department stores. She began her career at Bloomingdale’s in the Executive Training Program.
Falkoff received her M.B.A. in marketing and finance from the University of Chicago Booth School of Business and a B.A. in mathematics from Smith College.
Falkoff currently teaches Industry Insider. She developed and taught Integrated Marketing Communications, as well as Brand Positioning and Communications Strategy and The Active Audience.