Erika Amundson currently works as Director of Brand Communications and Integrated Marketing at SoundCloud, helping the world connect through the power of sound. Prior to SoundCloud, she led Global Brand Marketing for Youth at Under Armour, a frontrunner in the footwear, apparel and connected fitness space.
She also served as a Senior Strategist at DDB, a global creative advertising agency. There, she focused on growing a team dedicated to digital excellence and providing data-driven insights to create award-winning creative brand communications for clients in the Lifestyle, Entertainment and Wellness verticals.
Amundson is an alumnus of the Masters of Science program in Strategic Communication at Columbia, and also holds a Bachelor of Science in Psychology from the University of Illinois at Urbana-Champaign.