Prof. Tom Richardson on Livestreaming NFL London Games

In Reuters, Prof. Tom Richardson of the Sports Management graduate program explains the significance of the NFL’s decision to livestream its London games. Apple and Google are in talks to possibly digitally broadcast one or more of these matches, which would be a first for either of the tech giants. "Professional sports content is among the most premium content you can find,” Richardson said.

Read the article in its entirety on Reuters.