James Best currently serves as a Senior Advisor for the American Business Forum Inc. a business, marketing and legal consultancy. At the ABF, James is active in the areas of client strategic growth, revenue generation, and the application of marketing, sports marketing, media, content development, and technology across all client marketing initiatives.
Prior to his role at the ABF, James was Head of Business Development for Global Advertising Agency TBWA\Chiat\Day where he led new business and managed marketing relationships with some of the world’s leading brands including Apple, Nissan, Michelin, Accenture, McDonalds, and Pepsi. His role also included strategic growth planning, agency capability development and the integration of global agency best practices across 106 global offices.
Before joining TBWA, James spent time in Private Banking at Merrill Lynch where his group focused on evaluating the marketing performance of assets across sports properties, sponsorships, events, and media to determine value for private equity and acquisition targets.
Throughout his twenty plus year career James has held several sport marketing roles, Front Office Executive - National Basketball League, Governing Body/Association Director –Basketball Australia and Victorian Basketball Association, and Organizing Committees Member; 2000 Sydney Olympics, Melbourne Australian Grand Prix – Formula One Racing, and FIBA World Championships.
James began his sports marketing career after playing and coaching professionally, an experienced and well-traveled marketing and business development professional, his career has encompassed working with global companies, professional sports teams, major events, and national sports governing bodies and associations.
James holds a Bachelor’s of Science in Marketing from Providence College where he was a member of Rick Pitino’s Final Four Basketball Team, and a Master’s of Science in Sports Management from Columbia University.James currently teaches “Sports Media and Marketing”.