Bess Brodsky is a sports and entertainment industry veteran with 25 years of experience working in sponsorship, partnership marketing, sales, and promotions for such popular brands as Madison Square Garden, MSG Network, ESPN, the New York Times, the Sports Museum of America, U.S. Soccer, Radio City Music Hall, and the Radio City Rockettes.
She is currently president of BB Consulting, a marketing consulting company focusing on branding, marketing, sponsorship management, and career strategies. She also works as a career coach with a variety of private clients in the sports and entertainment business. Ms. Brodsky has worked with advertising, media buying, and marketing agencies, overseeing annual budgets of $10M+. In addition, she has played a key role in pitching and securing hundreds of marketing partnerships and sponsorships with top companies such as JPMorganChase, American Express, Coca-Cola, Nike, Pepsi, Delta, McDonald's, Panasonic, Starbucks, Audi, Toys R Us, and American Airlines. Ms. Brodsky holds a B.A. from Hobart and William Smith Colleges and a J.D. from New England School of Law. She is vice president of the National Board of WISE, Women in Sports and Events, and serves on the Advisory Board for B.O.S.S., the Business of Sports School, a NYC public high school dedicated to the business of sports.
She is the career specialist for the Sports Management program.