Tom Richardson: How Sports Brands Are Navigating the New Media Ecosystem

The Huffington Post interviewed Sports Management lecturer Tom Richardson about the shift from cable TV to livestreaming and what that means for live, televised sports events:

Look at ESPN. There is a topline decline in revenue, even though they're the worldwide leader in sports. Same goes for Fox Sports and NBC. That's the massive cord-cutting trend. As this decline in the paid TV model continues, we'll see an increase in OTT [over-the-top media, which is streamed on the Internet], while the power brokers, the rights holders, and the producers are all desperately trying to figure out how to navigate that change.

Read the full interview on The Huffington Post, and learn more about the M.S. in Sports Management.