|36 points for degree completion||On-campus instruction|
|Part-time or full-time program*||Fall intake (part-time and full-time) and spring intake (part-time only)|
|3-8 terms to complete|
|Customizable with courses across Columbia University|
Internship or Integrative Project
* International students are responsible for ensuring they have read and understand the University’s student visa application eligibility and requirements. Please note that it is not permissible to enroll while in B-1/B-2 status. In addition, if studying on a student visa, you must enroll full-time (12 credits per term) and study on campus.
Available on either a full-time or part-time basis, the Master of Science in Sports Management program has aligned its curriculum with the needs of the sports industry, with unique offerings in the areas of global sports, digital sports media and marketing, and sports analytics. These areas complement a strong foundation of core courses that equip graduates with the skills and training necessary to maintain an advantage in the highly competitive sports job market and, once hired, add immediate value to sports industry employers. Beyond establishing a strong business foundation, the curriculum and faculty will challenge you to deepen your understanding in three key areas:
The complex global sports landscape and the contrasts and comparisons of the sports business models around the world
The many connection points between the digital world and the sports world and the potential impact of disruptive technologies
The various ways to integrate the abundance of new data and information into decision processes that sports leaders face
The program requires 36 points for degree completion, or 12 3-point courses. For required courses, you will take four core courses that provide an overview of sports business concepts and practices and how they are applied in real-world contexts. In addition, you will choose one required course from each of three categories: Sports Marketing, Sports Analytics, and Sports Projects. For your remaining five courses, you may customize your focus by choosing electives in a variety of disciplines or choose courses from among three elective groupings, or areas of focus:
Digital Sports Media and Marketing
In order to receive your degree, you must complete all requirements within four years with an overall grade point average of 3.0 (B) or better.
Classes are held on weekday evenings between 4:10 p.m. and 10:00 p.m.
Global Sports Focus
With the evolution of the global sports structure, the global focus provides you with an understanding of the differences and similarities between the U.S. and the international sports landscape. With globalization as a focus, you will review legal issues facing large-scale international events, compare the U.S. model to the international model, and discuss emerging markets. In addition, a course in global analytics will provide the opportunity to analyze soccer and cricket data.
Sports Analytics Focus
The analytics focus includes courses that allow you to analyze, interpret, and make decisions based on various on-field and off-field data. With new data emerging daily, the goal is for you to have the ability to demonstrate the capability to apply advanced critical thinking skills to sports business issues. You will learn the skill of combining objective analysis with subjective judgement to make decisions.
Digital Sports Media and Marketing Focus
The area of digital sports media and marketing has become one of the fastest growing sectors of the sports industry. The marketing and digital media focus will provide you with an understanding of communications practices and strategies, fundamentals of sponsorship packages, marketing best practices, and the ever-changing digital landscape. With new applications and platforms developed daily, what may be effective today might fade tomorrow. You will learn to adapt to these mediums through coursework and practical applications.
Internships and Work Opportunities
The Sports Project Requirement provides you with the option to complete an internship where you can learn and expand your network or take a deeper dive in a specific topic related to sports through a supervised research project or independent study.
The program enables students to evolve as professionals through our professional development and coaching process, as well as expand their network through industry events, panels, and speakers, drawing on the abundant resources of New York City, the sports capital of the world. Additionally, the Office of Career Management in the School of Professional Studies provides comprehensive, quality services and access to Columbia University’s career resources and networks which support students in meeting their professional goals. Please note that students are responsible for pursuit and securement of their own internship opportunities.
International students in F-1 status entering in the fall term, who secure a paid internship during the summer term, must apply for F-1 Curricular Practical Training (CPT) prior to the start of the internship. This option is available upon completion of two consecutive full time terms, i.e. the summer term or the final term in the program. Students should work closely with the Columbia University International Students & Scholars Office (ISSO) and their internship supervisor to ensure their internship plans meet the application requirements. Following successful completion of the program, international students in F-1 status may be eligible for F-1 Optional Practical Training (OPT) and the opportunity to work in the U.S. for up to one year.