|36 points for degree completion||On-campus instruction|
|Part-time* or full-time program||Fall intake (part-time and full-time) and spring intake (part-time only)|
|3-8 terms to complete|
|Customizable with courses across Columbia University|
Internship or Integrative Project
* International students in need of an F1 visa must enroll full-time (12 credits) and study on campus.
Available on either a full-time or part-time basis, the Master of Science in Sports Management program has aligned its curriculum with the needs of the sports industry, with unique offerings in the areas of global sports, digital sports media and marketing, and sports analytics. These areas complement a strong foundation of core courses that equip graduates with the skills and training necessary to maintain an advantage in the highly competitive sports job market and, once hired, add immediate value to sports industry employers. Beyond establishing a strong business foundation, the curriculum and faculty will challenge you to deepen your understanding in three key areas:
The complex global sports landscape and the contrasts and comparisons of the sports business models around the world
The many connection points between the digital world and the sports world and the potential impact of disruptive technologies
The various ways to integrate the abundance of new data and information into decision processes that sports leaders face
The program requires 36 points for degree completion, or 12 3-point courses. For required courses, you will take four core courses that provide an overview of sports business concepts and practices and how they are applied in real-world contexts. In addition, you will choose one required course from each of three categories: Sports Marketing, Sports Analytics, and Sports Projects. For your remaining five courses, you may customize your focus by choosing electives in a variety of disciplines or choose courses from among three elective groupings, or areas of focus:
Digital Sports Media and Marketing
In order to receive your degree, you must complete all requirements within four years with an overall grade point average of 3.0 (B) or better.
Classes are held on weekday evenings between 4:10 p.m. and 10:00 p.m.
Global Sports Focus
With the evolution of the global sports structure, the global focus provides you with an understanding of the differences and similarities between the U.S. and the international sports landscape. With globalization as a focus, you will review legal issues facing large-scale international events, compare the U.S. model to the international model, and discuss emerging markets. In addition, a course in global analytics will provide the opportunity to analyze soccer and cricket data.
Sports Analytics Focus
The analytics focus includes courses that allow you to analyze, interpret, and make decisions based on various on-field and off-field data. With new data emerging daily, the goal is for you to have the ability to demonstrate the capability to apply advanced critical thinking skills to sports business issues. You will learn the skill of combining objective analysis with subjective judgement to make decisions.
Digital Sports Media and Marketing Focus
The area of digital sports media and marketing has become one of the fastest growing sectors of the sports industry. The marketing and digital media focus will provide you with an understanding of communications practices and strategies, fundamentals of sponsorship packages, marketing best practices, and the ever-changing digital landscape. With new applications and platforms developed daily, what may be effective today might fade tomorrow. You will learn to adapt to these mediums through coursework and practical applications.
Internships and Work Opportunities
The internship component provides you with the option to take a deeper dive in a specific topic related to sports or complete an internship where you can learn and expand your network.
A full-time internship is required for all full-time students and must be completed by the end of the spring semester. Students can work with our career specialist for guidance in mapping out internships.
Following successful completion of the program, international degree-holders may be eligible for F1 Optional Practical Training (OPT) and the opportunity to work in the U.S. for up to one year.