Courses

Required Courses

Students are required to take the following seven courses (21 points).

Core Courses

Take all four.

  1. SPRT PS5220. Foundations of American Sport. 3 pts.
  2. SPRT PS5410. Leadership and Personnel Management in the Sports Industry. 3 pts.
  3. SPRT PS5360. Sports Accounting and Finance. 3 pts.*
  4. SPRT PS5460. Sports Law and Ethics. 3 pts. or
    SPRT PS5470. International Comparative Sports Law. 3 pts.

* Students without sufficient background in accounting and finance may be asked to enroll in preparatory courses in accounting and/or finance before completing this course.

Sports Marketing Courses

Choose one.

Sports Analytics Courses

Choose one.

Sports Projects

Choose one.

Elective Courses

Students may choose a focus or a series of electives to fulfill the remaining five courses (15 points).

Global Focus

Analytics Focus

Digital Sports Media and Marketing Focus

Sports Electives

General Business Courses

These courses are not specific to sports.

Additional Courses


SPRT PS5220. Foundations of American Sport. 3 pts.

Description

What is the practical application of key concepts and issues in sports management within the sports business workplace? This class emphasizes the key concepts and issues in various disciplines of the sports industry, and the relationship between disciplines within the industry. Students and faculty share practical experience and incorporate student experimentation to fully prepare students for advancement in the Sports Management Program.

SPRT PS5320. Analytics of Global Sports. 3 pts.

Description

This course examines the data collection process, application, and management practices as it applies to various sports throughout the world. Using soccer as a platform to explore techniques, students will develop a working knowledge of the practical applications of analysis and models used to make management decisions within an organization. With growing global connectivity, and access to data across international leagues, the ability to embrace in-game analytics to improve team’s performance, evaluate talent, develop in-game strategies, and more efficiently manage their rosters, while creating financial value for stakeholders will be an invaluable skill.

In response to the sports industry turning towards greater application of analytics and critical thinking skills, Analytics of Global Sports aims to develop students into managers who can make decisions, based on provided models, on player and team valuations. Students will be able to demonstrate the capability to apply advanced critical thinking skills to sports business issues and have the ability to integrate objective analysis with subjective judgment in a way that adds value to decision processes.

SPRT PS5323. Basketball Analytics. 3 pts.

Description

In the past several years, the National Basketball Association (NBA) has undergone a fundamental transformation that can be directly linked to the growing emphasis placed on the importance of analytics. As the style of NBA play has evolved, basketball teams have been hiring analysts at an ever-increasing rate to remain competitive. The continuous growth of more detailed basketball data makes it clear that this trend is set to continue. In this course, students will develop a working knowledge of the practical application of analysis and models used to make management decisions within an organization and a professional league. Basketball Analytics will explore the use of data and statistics to inform decision making in the National Basketball Association (NBA). Utilizing data made available through the NBA and other publicly available resources, students will learn to use analytics to ask and answer the right questions and provide best practice solutions through critical thinking.

SPRT PS5340. Digital Strategies. 3 pts.

Description

This course will serve to provide students with that bridge between research theory and practice by taking a step by step approach to utilizing research methods to define a digital media strategy for an organization within the sports industry. Students will learn to create research questions and posit hypotheses based in theory and answer said questions with data and statistics. As a class, students will analyze one of the organization’s social media accounts before breaking into smaller groups to evaluate how the organization uses other social media tools. Ultimately, the class will come together to create a comprehensive digital media strategy, culminating in a presentation of their recommendations to the organization.

SPRT PS5350. Fundamentals of Sports Analytics. 3 pts.

Description

This course is an introduction to the application of analytic tools and techniques used to aid sports decision-makers. The structure of the course examines the use of analytics to four main areas of interest: player performance measurement, in-game decision-making, player selection and team/roster construction, and sports administration such as marketing, pricing, contracts, stadium management, etc. Emphasis is placed on how the application of analytics has altered the decision processes of sports organizations.

Fundamentals of Sports Analytics provides a needed skill set for today's sports managers and leaders. Having a basic understanding of analytical tools and their application to sports issues is essential for the success of anyone pursuing a career in the field of sports management.

SPRT PS5360. Sports Accounting and Finance. 3 pts.

Prerequisite

BUSI PS5001 Introduction to Finance, BUSI PS5009 Financial Accounting

Description

What is the business of professional sports, and what financial skills are needed to thrive in the industry? This course provides an extensive overview of the business of professional sports and the financial and accounting skills necessary for sports managers to succeed in professional sports organizations. This course moves from a macro to the micro look at the industry, by surveying the business models of major sports leagues and organizations with specific reference and emphasis on finance and accounting and the role they play in decision-making.

By the end of the course, students will have a solid comprehension of the role of accounting and finance in the sports industry, and be able to successfully apply that knowledge to accounting and financial issues routinely faced by sports managers.

SPRT PS5370. Baseball Analytics. 3 pts.

Description

How does one demonstrate the capability to apply advanced critical thinking skills to sports business issues such as player valuations and salary negotiations in baseball, and have the ability to integrate objective analysis with subjective judgment in a way that adds value to decision processes? Through a combination of lectures, class discussion, group presentations and guest speakers this course examines the economic value associated with winning and losing teams along with the implication on the dollar value of players, implications of free agency, sourcing of international players, and the player development system, on a team’s business operations and finances. Finally, the course explores contemporary issues such as team-owned regional sports networks and their impact on the sport.

SPRT PS5380. International Sports Management. 3 pts.

Description

The objective of this course is to increase students’ awareness and understanding of foreign sports business and a practical framework necessary for doing business internationally. Students will evaluate theories, concepts, frameworks, methods essential to the functioning and management of international sports. By the end of this course, students will be able to illustrate the differences between U.S. and global sports, and identify fundamental concepts, issues, and terminology in the management of international sports.

SPRT PS5390. Sports Revenues Strategies & Analytics. 3 pts.

Description

Digital, social, and mobile media continue to heavily impact every aspect of sports business, often in profound and unanticipated ways, particularly in managing and optimizing revenue streams. All revenue line items are fully intertwined and integrated with each other, media, sponsorship, ticketing, hospitality, concessions and licensing, etc. Students of this course will learn to Analyze and optimize the ecosystem of sports business including content rights, ticketing, sponsorship, merchandising, marketing, etc. As well as make business analytics decisions by leveraging business analytics software to run scenario analysis.

SPRT PS5410. Leadership and Personnel Management in the Sports Industry. 3 pts.

Description

This course examines issues of management and organizational behavior within the broad context of the sports industry, with specific reference to issues of staffing, motivation, and communication. Introduces leadership theory, as well as the tools and techniques for its practical applications, including how to most effectively apply leadership theory on a daily basis within a sports organization.

SPRT PS5460. Sports Law and Ethics. 3 pts.

Description

This class forces students to analyze the increasingly complex legal and ethical issues facing leagues, teams, event organizers, participants, athletes, entertainers, communities and others. In addition, students will consider the role of public policy and ethical decision--making. Students will learn the tools of legal analysis and problem solving, including issue spotting and the application of legal principles to disputes. Students review several broad issues related to sports law before turning to consider the legal issues routinely faced by sports managers. The class also considers Alternative Dispute Resolution (“ADR”) and the distinctions among arbitration, mediation and litigation.

SPRT PS5470. International Comparative Sports Law. 3 pts.

Description

This course compares, discusses and analyzes key legal concepts that governing U.S. and international sports stakeholders. With a growing importance of international sports in the U.S. and a concomitant interest in the U.S. system by international organizations, this course is intended to give an overview to the similarities and differences between the organization structure and appropriate legal rules and internal regulations that govern the various sports systems. The class discusses the differences between U.S. sports leagues and those of different countries, notably in the EU. Also, distinctions between labor and anti-competition laws, contract laws and the adjudication of disputes figure prominently.

SPRT PS5550. Sports Marketing, Sponsorship, and Sales. 3 pts.

Prerequisite

BUSI PS5020 Introduction to Marketing and Marketing Management.

Description

This course features an examination of corporate sponsorship, its growing role and importance in the corporate/brand marketing mix; importance to event and property producers/organizers, participants, athletes, entertainers, communities and the media. Additionally, an overview of the industry and instruction on effective methods to plan, price, organize, acquire, implement, measure, and evaluate sponsorships including the development of a corporate sponsorship plan. There is a strong emphasis on post-program analysis utilizing various types of marketing research.

SPRT PS5560. Intro to Sports Media and Marketing. 3 pts.

Description

This course explores the techniques and activities used to advertise and promote sports events. Topics discussed include: the marketing mix, the evolution of media in the 21st century, advertising awareness, brand awareness, other critical and frequently used brand metrics, message recall, consumer motivation and attitudes, behavior, endorsements, promotions, naming rights, licensing, sponsorship, media management, constructing the advertising message, designing advertising and more broadly, sports marketing campaigns.

SPRT PS5565. Advanced Sports Marketing and Media. 3 pts.

Description

This course explores the application of advanced techniques used to measure, market, and promote sports properties including events and media, as well as study the critical challenges encountered by brands. Topics to be discussed include: sports branding, the evolution of the domestic and global media landscape, key performance indicators for brands, licensing, endorsements, promotions, naming rights, sponsorship, media buying and selling, different types of convergence across the sports industry, and the legal and financial implications of the above.

SPRT PS5570. Sports Business Communications and Public Relations. 3 pts.

Description

What are the best practices and techniques for effective communication in the sports and entertainment industry? This class focuses on defining, developing, and delivering an effective public relations campaign; the use of mass and social media platforms for brands, personalities and teams; as well as the management and mitigation of crisis. Students will stay current with sports business communications issues as reported in Sports Business Journal, USA Today, The New York Times, and other mainstream and popular communication media. Each week a substantial amount of classroom time will be devoted to the application and relevance of reading assignments to breaking sports news stories. Course pedagogies include case-studies, current events, simulations, and guest speakers.

SPRT PS5580. Digital Sports Media and Marketing. 3 pts.

Description

How does digital media and marketing impact the sports business? Over the last 15-20 years, digital media and marketing has become one of the biggest, most dynamic, and fastest growing parts of the sports industry. From an academic standpoint, this means digital is fully intertwined and complementary with the other key disciplines associated with sports: marketing, sponsorship, events, public relations, finance, and more.

This course is intended for students who are eager to delve into the digital side of sports, learn about the historical context, latest trends, best practices and issues, and become more knowledgeable about, and fluent in, one of the most exciting and appealing parts of the business. Case studies, current events, new developments, and guest speakers along with other approaches are used to familiarize students with topics such as:

  • the importance of fantasy and video gaming
  • the transformation of the in-venue experience
  • relevant uber-issues such as net neutrality, and the increasing globalization of the business

SPRT PS5620. Sport Facility and Events. 3 pts.

Description

This course provides students with an understanding of the complexity involved in sport facility and event management. Sport facility management includes a variety of activities such as planning and designing a sports facility, staff management, facility marketing, developing revenue streams, and facility scheduling and operating. Sport event management consists of identifying goals of the event and coordinating people in the organizations involved to achieve those goals with the resources available

SPRT PS5740. Intercollegiate Athletics Administration. 3 pts.

Description

What are the aspects of operating and managing a successful intercollegiate athletics program? This course covers the following four content areas: College Athletics at the National Level; Ethics, Governance, Rules Compliance and Professional Behavior; Best Practices in Budgeting and Long-Range Planning; and Athletics Facilities, Operations and Capital Projects. Activities within this course include: reading, lecture, class discussion, guest speakers, field trips, article critiques and examinations. Students also participate in debates of current issues.

SPRT PS5980. Internship in Sports Management. 3 pts.

Prerequisite

Advanced standing in the Sports Management program, with at least 12 points (4 courses) completed is required.

Description

The internship in Sports Management provides students not currently working in the industry with hands-on experience in a sports organization of their choice. Students will be required to successfully engage in a set of responsibilities for a sports organization. Students pursuing internships work with an advisor who is available to assist and advise on their internship responsibilities. At the term’s end, students submit a written summary of their internship projects or internship experience to the internship adviser and present to their peers regarding their experience. Although students have broad flexibility in the types of organizations at which they might intern, the internship must be approved, in advance, by the internship advisor. The internship in Sports Management is offered every term, including summer.

SPRT PS5990. Supervised Projects. 3 pts.

Prerequisite

Advanced standing in the Sports Management program, with at least 12 points (4 courses) completed is required.

Description

Projects are research intensive and vary according to partners and specialty.

SPRT PS5150. Seminar in Sports Business. 3 pts.

Description

Usually taken in the last semester of study, the Seminar in Sports Business is the capstone course in the finance sequence. Through examination and analysis of sports business operations from a meta-perspective, it aims to tie together the elements mastered in the finance sequence with the material presented in other courses. Though specific topics, emphases, and case studies vary term to term, the course imparts a mastery and understanding of the structure and operation of sports organizations and their place in the national business landscape, specifically through analysis and evaluation of the essential foundations of the industry: labor, agencies and representation, customer and client development, finance and accounting, facility management and operation, new revenue opportunities, and the media (including television and the Internet). Finally, this course considers corporate America’s relatively recent connection to sports through sponsorships and marketing, endorsements and licensing.

SPRT PS5175. Seminar in Sports Marketing. 3 pts.

Description

Building upon prior coursework and professional experience, this seminar examines the development and execution of an effective sports marketing program from the perspective of senior-level decision making. This course focuses on three major areas critical to success at the highest levels of sports management: (1) identifying appropriate marketing opportunities; (2) aligning and synchronizing marketing strategy with an organization’s business goals; and (3) understanding the value of marketing from the sponsor/brand side. En route, the course will emphasize the elements critical to truly effective, multifocal, and strategic marketing in sports. Special emphasis will also be placed on the role and perspective of external partners and stakeholders.

BUSI PS5001. Introduction to Finance. 3 pts.

Description

Students will be introduced to the fundamental financial issues of the modern corporation. By the end of this course, students will understand the basic concepts of financial planning, managing growth, debt and equity sources of financing and valuation, capital budgeting methods; risk analysis, cost of capital, and the process of securities issuance.

BUSI PS5009. Financial Accounting. 3 pts.

Description

Students will examine the generally accepted account principles (GAAP) underlying financial statements and their implementation in practice. The perspective and main focus of the course is from the users of information contained in the statements, including investors, financial analysts, creditors, and management. By the end of the class students will be able to construct a cash flow statement, balance sheet and decipher a 10K report.

BUSI PS5012. Organizational Strategy and Learning. 3 pts.

Description

An executive-style seminar that explores the intersection of strategy, operational planning, and human capital development, this course focuses on the critical ability to evaluate, champion, and implement an integrated approach to organization-wide development programs that links strategic planning with learning initiatives in today’s fast-evolving business landscape.

This face-to-face, intensive block week course will explore the connections between organizational strategy and learning as a core catalyst for competitive advantage and fiscal survival. In addition to a variety of case studies, conceptual texts, and real world examples used to illustrate the strategic approaches of successful learning organizations, students will interact in meaningful ways with invited guest executives. They will also collaboratively discuss, develop, design, and present learning strategies and implementation plans that address the fundamental challenges of the modern global business world. Students will gain a fuller understanding of how to continuously integrate strategy and learning as a powerful and effective tool to building agile and resilient learning organizations that are able to achieve accurate self-assessments, support change and innovation, attract and retain top talent, and maximize manager effectiveness.

BUSI PS5020. Introduction to Marketing and Marketing Management. 3 pts.

Description

No previous background in marketing is required. Course objectives: (1) to provide an overview of the basic concepts in marketing; (2) to develop decision-making skills by applying these concepts to real-life problems; and (3) to provide experience in developing marketing strategies for products in various stages of their product life cycle. These objectives are achieved through a combination of lectures, readings, and class discussions.

NECR PS5105. Introduction to Negotiation. 3 pts.

Description

Negotiation is one of the most important strategies in conflict resolution and is used routinely by all humans to resolve conflict and potential conflict successfully. This course examines both theoretical and practical implications of diverse assumptions and strategies. Students develop a deeper self-awareness of their role in the creation, perpetuation, escalation and resolution of conflicts, as well as in relationship with the other party.

SUMA PS5033. Decision Models and Management. 3 pts.

Description

This course provides an introduction to computer-based models for decision-making. The emphasis is on models that are widely used in diverse industries and functional areas, including finance, accounting, operations, and marketing. Applications include, but are not limited to, advertising planning, revenue management, asset-liability management, environmental policy modeling, portfolio optimization, and corporate risk management.

The applicability and usage of computer-based models have increased dramatically in recent years, due to the extraordinary improvements in computer, information and communication technologies, including not just hardware but also model-solution techniques and user interfaces. Twenty years ago working with a model meant using an expensive mainframe computer, learning a complex programming language, and struggling to compile data by hand; the entire process was clearly marked “experts only.” The rise of personal computers, friendly interfaces (such as spreadsheets), and large databases has made modeling far more accessible to managers. Information has come to be recognized as a critical resource, and models play a key role in deploying this resource, in organizing and structuring information so that it can be used productively.

The University reserves the right to withdraw or modify the courses of instruction or to change the instructors as may become necessary.