Soon after September 11th, 2001, I was called upon to help my city at a nonprofit benefiting the families of the rescue workers who died on that terrible day. Not only did I get a quick course in managing the operations of a nonprofit, I also got the opportunity to help start a successor organization. America's Camp provided a weeklong summer experience for children who lost a parent on 9/11 or in the line of duty. For 10 years, I volunteered, documenting the camp with photographs and videos and working with the outstanding staff and wonderful campers. Now, as I see many of the campers growing up and going into professions like teaching, counseling, policing and other places where they serve their communities and "pay forward" what they've learned, it inspires me daily to help others understand the value of what nonprofits can accomplish.
Additionally, my career stretches back to the earliest days of dial-up Internet and the first web browsers. I've been able to see how digital and social tools can help promote causes, communicate mission, and raise funds for organizations in an effective, measurable manner. I consider it my responsibility to share the best practices in digital from business and marketing with the nonprofit sector.
Howard Greenstein is a marketing technology strategist and President of the Harbrooke Group, which specializes in helping companies communicate with their customers using the latest web technologies. Greenstein has a deep understanding of both the technology and marketing worlds, and sits at their intersection. He is a writer, speaker, and explainer in many subject areas, and has been a twice-featured speaker at the Association of Junior Leagues International annual meeting.
Greenstein co-authored "Wired Workforce, Networked CSR- Employee Involvement in the Age of Social Media" with professor Tom Watson while at the NYU Heyman Center in 2011. The paper covered the work of companies including Microsoft, Yahoo, Pfizer, and Western Union regarding corporate social responsibility and social media efforts.
Harbrooke Group has worked with clients from small businesses to the Fortune 500, Cable Networks, and Wall Street, as well as major advocacy groups, helping them create their online presences. They helped New York Road Runners create their social media plans and worked to moderate social media interactions during the New York City Marathon for three years. He's also serving as COO of the New York City startup DomainSkate.com.
Prior to starting his own firm, Howard's career has spanned corporate and not-for-profit organizations such as Microsoft, JP Morgan, and New York University, as well as several start-ups. At the Twin Towers Fund, he managed the distribution of $168MM in funds to families who lost rescue workers on 9/11. He has worked on events and programs for the New York New Media Association, New York Software Industry Association, Social Media Camp, PodCampNYC, and the Supernova Conference, from moderating panels to coordinating pre- and post-conference panelist interviews, managing media coverage, logistics, streaming media and more.
He spent over five years as a blogger for Inc. magazine, writing the weekly Startup Toolkit column. He co-founded and sat on the Board of Directors of Social Media Club and is president of the New York City Chapter. Howard earned a B.S. from Cornell University, and an M.P.S. from NYU’s world-renowned Interactive Telecommunications Program (ITP).