Going Global: How to Adapt Your Communication Strategies for Different Countries and Cultures
Columbia University, Pulitzer Hall, Lecture Hall
Join the Strategic Communication Program at Columbia University’s School of Professional Studies for a workshop with Kara Alaimo, a former global communicator in the Obama administration and United Nations and author of Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication.
In this workshop, Alaimo will discuss how to adapt your communication practices for different countries and cultures. She will break the world into ten different “cultural clusters” and explain the messages, strategies, and tactics that work best within each of them – from the need to convey emotion in the Arab world to the importance of enlisting independent social media influencers in China. For a preview of some of the tips she will share, check out her recent article in The New York Times.
Preferred RSVP by: Friday, October 14, 2016
Kara Alaimo, Ph.D. consults on global communication campaigns, designs customized employee training programs for companies on how to adapt messages and strategies for different global markets, and is an Assistant Professor of Public Relations at Hofstra University. She is a member of the board of the World Communication Forum in Davos.
From 2012-2013, Dr. Alaimo served as Head of Communications for the United Nations Secretary-General’s High Level Panel on the Post-2015 Development Agenda, a group of heads of state and other eminent thinkers convened to recommend the world’s next plan for eradicating poverty and achieving sustainable development. In 2011, she was appointed by President Obama as Spokesperson for International Affairs in the U.S. Treasury Department, where she communicated global economic diplomacy initiatives. In this capacity, she also served as media adviser to Jim Yong Kim during his successful 2012 campaign for the World Bank Presidency.
Kara Alaimo, author of Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication.