Strategic Communication Workshop: Build Your Brand
Columbia University, Northwest Corner Building, Room 501
Brands make promises. Your personal brand is your promise to employers or clients. Building a personal brand is about determining the positive things that differentiate you from everyone else and shining a big, bright spotlight on them. Building your own brand will help you codify how you represent and present yourself—what you promise to deliver. This workshop will help you develop your brand essence, brand vision and mission, brand promise, visual identity and verbal identity style, resume and elevator pitch, and more.
About the Speaker
Robin Landa holds the title of Distinguished Professor in the Robert Busch School of Design in the Michael Graves College at Kean University. She has written more than twenty published books about branding, advertising, design, creativity, and drawing, including Nimble: Thinking Creatively in the Digital Age (HOW Books, 2015); Build Your Own Brand (HOW Books, 2013); Graphic Design Solutions, 5th ed. (Wadsworth, 2012); Advertising by Design, 2nd ed. (Wiley, 2011); DRAW! The Guided Sketchbook That Teaches You How To Draw (Pearson/Peachpit, 2014); and Designing Brand Experiences (Thompson, 2009). Next year, John Wiley & Sons will publish the third edition of Advertising By Design.
Landa tells brand stories, designs, teaches, writes, and speaks at international conferences. She has won numerous awards, including awards from the National Society of Arts and Letters, the National League of Pen Women, Creativity, the New Jersey Authors Award, the Art Directors Club of New Jersey, Graphic Design USA, Rowan University Design Education, and Kean University Creative Research awards. She was the 2013 Kean University Professor of the Year. The Carnegie Foundation counts Landa among the "Great Teachers of Our Time." She was a finalist in the Wall Street Journal’s Creative Leaders competition. In 2014, Landa was the sole judge of the International HOW Design Logo Competition and she is a favorite speaker at the HOW Design Conferences.