Chris Armond

Christopher Armond T.W. is an Atlanta, Georgia-based, Digital Content Creator, Filmmaker and Communications Consultant, who is an advocate for Black and LGBTQ+ communities. With over a decade of experience, he has gained expertise in setting the framework for what makes purpose-driven brands stand out from the pack.

As both a scholar and practitioner of communications, he offers strategic insights that are proven to maximize your customer and employee engagement metrics. He believes that spotlighting well-respected industry leaders, developing robust omnichannel communications plans, and accurately measuring readership among internal and external stakeholders is essential in developing trust.

Prior to Columbia, he worked at Delta Air Lines where he led strategic communications and social media for 90,000 employees and external communications for its 15,000 delta pilot work-force. He also served in a similar role at Warner Media (formerly Turner) where he supported the company’s day-to-day strategic communication, acquisitions and social responsibility efforts across major networks CNN, TNT, TCM, [Adult Swim], and Cartoon Network

Through his startup, House of Heralds Entertainment, he has worked as a consultant on multicultural initiatives for brands like AT&T, Coke, Disney, Essence, McDonald’s, and StateFarm, where he oversaw the production of their integrated marketing strategies and experiential brand activations at the ESSENCE festival that resulted in $1.5 million in revenue.

When not at work, his time is spent watching classic films or traveling to a variety of exotic locales, kayaking, hiking or doing anything else outdoors. He holds a dual bachelor’s in Mass Communications and Entertainment Industry Management from the University of Southern Mississippi and is currently pursuing his Executive Master of Arts in Strategic Communication from Columbia University.