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Zach Pentel

Lecturer; Head of Brand Strategy, Spotify

Zach Pentel is a brand strategist, researcher and creative consultant that has worked in media, agencies, and entertainment for more than 15 years. He is currently Head of Brand Strategy at Spotify, where he is tasked with growing Spotify's brand and cultural impact across 70+ global markets.

Prior to Spotify, he was Senior Vice President at BBDO, and an independent consultant based in New York. He has developed award-winning strategies and campaigns for clients like Nike, Visa, Pepsi, Diageo, Lowe's, Condé Nast, American Express, Unilever, and Major League Baseball.

In addition to earning his M.A. from Georgetown University and B.A. from The George Washington University, Pentel is also an alumnus of the Graduate Institute of International and Development Studies in Geneva.


  • M.A., Georgetown University
  • B.A., The George Washington University