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Fall 2020 Advisory

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Victoria Fullard

Lecturer; Founder and Principal, Tout Strategy

Victoria (Tori) Fullard is founder and principal of Tout Strategy, a brand storytelling firm. Her experience spans Fortune 500 companies, small and mid-sized firms, startups, and academia, but regardless of whom she's working with, she revels in finding and articulating the right stories for each brand.

With a history in creative writing and publishing, it's perhaps no surprise that she has a passion for brand storytelling and bringing content to life through a strong narrative, deep understanding of the audience, and desire to move people.

She served as a brand strategist, chief content officer, and director of communications before launching Tout Strategy.


  • M.S., Columbia University
  • B.S., Ithaca College