Lecturer; Director of Digital Marketing, Oliver Wyman
Tom Groppe is responsible for constructing and refining the strategy of Oliver Wyman’s digital marketing footprint, exploring new media platforms for the firm and helping to expand the scope and reach of Oliver Wyman's internal and external social media efforts. He also conducts audience engagement analysis and establishes best practices for Oliver Wyman's digital portfolio.
Previously, Groppe served as the executive editor and vice president, electronic media, at The Deal, a magazine and transaction information service that covers mergers and acquisitions, private equity, bankruptcy, and other news related to business deals. He oversaw all digital product development for the company’s online properties. Groppe also worked at Cahners Publishing Company in New York, where he was webmaster and product manager for BookWire, a news website dedicated to the book publishing industry. He also helped design and edit sites for other Cahners entertainment publications, including Variety, Broadcasting & Cable, and Publishers Weekly, as well as a daily news headline service, Entertainment Marketplace.
At the Columbia Graduate School of Journalism, Groppe was online editor of the Columbia Journalism Review and a founding designer of the Online News Association.
Groppe teaches "Communications 3.0: Best Practices in a Networked Society and Advanced Communications Project" for the Strategic Communications program, as well as the Portfolio Project for the Communications Practice program.
- M.S. Columbia University
- B.A., Boston College