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Sandra Creamer

Lecturer; President, Head of Strategy, Big Canary Consulting

Sandra Creamer’s background is in brand, strategy, and innovation across technology, B2B, and consumer products. Her career started in the Silicon Valley, spanning from coding and testing at Accenture, to technology product management and marketing at Oracle. She moved from the Bay Area back east to earn an MBA at Cornell University, where she was part of the Park Fellowship Program. After graduation, Sandra landed a dream job in brand management at Procter & Gamble, where she developed advertising, marketing plans, strategies, and product innovations for brands like COVERGIRL and Max Factor. Her enjoyment of brand strategy fueled the change from corporate life to the agency world, where she continues helping executives with brand, strategy, and innovation decisions at companies such as Dunkin Donuts, Western Union, LLamasoft, and Humana.

She has been a lecturer at Columbia University since 2018, and has taught for the MBA Programs at NYU and Cornell University.


  • M.B.A., Cornell University
  • B.A., University of California at Berkeley