Skip navigation Jump to main navigation

Fall Update

At SPS this fall, all courses, other than pre-established online courses, will be offered face-to-face in our New York City classrooms. Some of these face-to-face courses will be offered in the HyFlex format to ensure that all of our students can make progress toward their degree requirements, if faced with delays due to student visas or vaccination effectiveness wait times.
Close alert

Sandra Creamer

Lecturer; President, Head of Strategy, Big Canary Consulting

Sandra Creamer’s background is in brand, strategy, and innovation across technology, B2B, and consumer products. Her career started in the Silicon Valley, spanning from coding and testing at Accenture, to technology product management and marketing at Oracle. She moved from the Bay Area back east to earn an MBA at Cornell University, where she was part of the Park Fellowship Program. After graduation, Sandra landed a dream job in brand management at Procter & Gamble, where she developed advertising, marketing plans, strategies, and product innovations for brands like COVERGIRL and Max Factor. Her enjoyment of brand strategy fueled the change from corporate life to the agency world, where she continues helping executives with brand, strategy, and innovation decisions at companies such as Dunkin Donuts, Western Union, LLamasoft, and Humana.

She has been a lecturer at Columbia University since 2018, and has taught for the MBA Programs at NYU and Cornell University.


  • M.B.A., Cornell University
  • B.A., University of California at Berkeley