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Nicole M. Alexander

Lecturer

Nicole M. Alexander has over 16 years of experience in marketing, strategy, and analytics—from start-ups to global firms. She has worked in multiple sectors with companies requiring dynamic insights and technology-oriented solutions. Most recently she led Nielsen's Innovation Practice as Vice President in Shanghai, China; in this role, she provided advisory and actionable ideas to MNC and local giants on their end-to-end innovation processes.

Alexander has taught Digital Analytics to graduate students and Cultural and Legal Implications of Digital Technology to undergraduate students as part of New York University’s adjunct faculty for the past five years. At Columbia, she teaches Digital Media and Analytics.

She is an avid traveler and a frequent speaker at numerous conferences globally.

Education

  • M.B.A., New York University/London School of Economics/HEC Paris
  • B.S., New York University