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Spring 2021 Advisory

Find the latest information SPS's plans for the Spring and University resources. Message from the Dean.
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Michael Dittelman

Lecturer; President, Dedicated Sports Marketing

Michael Dittelman is the Senior Vice President and General Manager of OneUp Sports, a leading provider of mobile media applications and services for professional sports teams and leagues. Prior to OneUp Sports, Dittelman enjoyed varied progressively senior-level management roles with leading sports media properties, including CBS and SportsOnEarth.com, a joint venture based in New York City between MLB Advanced Media (MLB.com) and USA Today.

Focused on the business side of the sports industry over the past 20 years with a concentration on promoting and marketing sports properties and media brands, Dittelman's professional experience has ranged from a direct response customer acquisition and brand marketing role at Sports Illustrated to a media sales position at USA Today's Baseball Weekly magazine, to the job of Marketing Director for Sporting News. After running a full-service sports marketing shop – Dedicated Sports Marketing – Dittelman headed sponsorship sales and marketing partnerships at the NBA league office for the WNBA and served as VP, Business Development of the Harlem Globetrotters.

Dittelman boasts a variety of specialties within sports marketing including advertising, branding, consumer promotions, and multi-channel integrated marketing.

Education

  • B.A., Brandeis University

Courses

  • Fall 2020: Foundations of Sports Management