Lecturer, Research Director, BuzzBack Market Research
Laura Milewczik is experienced in managing highly visible and complex research initiatives to directly inform strategy. She is adept in interpreting and incorporating advanced statistical analyses into research engagements to provide clients with nuanced understanding of their market environment. In her current role at BuzzBack, her primary responsibilities include utilizing quantitative and qualitative research to impact Verizon’s business in areas ranging from innovation to communication and messaging strategy. Laura has spent her entire career working at market research agencies, managing relationships with many Fortune 500 companies across a wide range of sectors including telecommunications services, consumer packaged goods, financial services and publishing. In addition to lecturing at Columbia, Laura is also an adjunct professor at New York University, teaching Consumer Behavior in the Integrated Marketing Masters Program.
Laura Milewczik teaches ‘Communication Research & Insight’ and is a course facilitator for ‘Capstone’.