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Fall 2020 Advisory

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Kristen Campolattaro

Lecturer

Kristen Campolattaro's experience spans the globe having led brand departments in the U.S. and Asia for companies such as MasterCard, Barnes & Noble, and NBCUniversal. Before going client-side, Campolattaro held account planning positions at Ogilvy & Mather and Deutsch Inc., working on brands across the beauty, CPG/FMCG, beverages, fast food, fashion, tech, and financial services categories. While a generalist who is all consumed by brand strategy widely, she also has specific expertise in kid’s categories and start-ups.

Campolattaro has been a media industry panel member for McKinsey & Co. She has taught Evaluating the Communications Toolbox, Managing & Measuring the Communications Mix, and Creative Expression and Channel Architecture.

Education

  • M.B.A., The Wharton School, University of Pennsylvania (Omnicom Fellow)
  • A.B., Harvard University