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Ellie Schwartz

Lecturer

Eleanor (Ellie) Schwartz is considered an expert in strategic communications, marketing and advertising. Her experience spans internal and external marketing communications. She has specific expertise in training executives in communications and presentation skills.

Her background includes innovation, new products and services, entrepreneurship and intrapraneurship and the use of social media and digital analytics. She is a trained ethnographer and moderator, with equal expertise in quantitative research, developing metrics and programs for global clients including IBM and Pepsi Cola.

She has worked on the client side (Hiram Walker, IBM) and agency side (experiential agency George P Johnson, Waring and LaRosa/Omnicom, Publicis, and Rogers Group). She also is an experienced consultant for clients (Merck, Nabisco, Novartis, McNeill Labs, Janssen, Johnson and Johnson, Genentech-Roche, Pfizer, Eisai) and for market research agencies. She developed the curriculum for Seton Hall's M.B.A. in Market Research and programs for professional studies certificates in social media, data analytics and omni-channel marketing for Fashion Institute of Technology/SUNY. She is currently SVP of Eaton Marketing Group, Market Intelligence and Customer Behavior. She is a consultant to Beresford Research, where she designs and contributes to development of cutting-edge research techniques to solve client issues.

Ellie is a Lecturer in Strategic Communications for the Enterprise Risk Management Program at Columbia’s School of Professional Studies.

Education

  • M.B.A., NYU Graduate School of Business 
  • Graduate work in counseling, CUNY
  • B.A., Psychology and Human Relations., Queens College/CUNY