Lecturer; Vice President, Enterprise Business Development, Market Enginuity
Dana currently serves on the corporate team of Market Enginuity as Vice President of Enterprise Business Development. In this role he develops holistic, creative and innovative multi-platform solutions for national and global clients augmenting Market Enginuity's capabilities for client stations and producers. Additionally, Dana evangelizes the power of public media to marketers not currently considering it in their marketing mix, and introduces brands to new ways of leveraging their marketing spend. Dana also currently teaches communications and marketing for Columbia University's M.S. in Nonprofit Management program.
Prior to his work at Market Enginuity, Dana worked with New York Public Radio’s sponsorship group, where he provided strategic counsel to leaders across the organization to create marketing and communications synergies that drove the overall B2B brand. This included orchestrating the organization’s presence at key industry events such as CES as well as the organization’s annual upfront presentations. Dana managed sales strategy for a fourteen person national salesforce and lead key brand and agency business development for the company. Further he utilized the human capital of organization and nurtured contacts at various media outlets and brands to position organization as cutting edge in its field.
Prior to his work at New York Public Radio, Dana led corporate and business development at Brooklyn Public Library and worked in institutional giving and programming at the Museum for African Art (now the Africa Center) during a $100 million capital campaign resulting in a flagship multipurpose arts space on upper 5th Avenue in Manhattan. Dana has published articles in the Journal of Arts Management, Law and Society, Performa, NPR’s The Signal and Politique Africaine.
- NOPM PS5160: Communications and Marketing for Nonprofits
- M.P.A., CUNY--Baruch College
- M.A., University of California, Los Angeles
- B.A., Sarah Lawrence College