Renowned Business Advisor Joseph Pine Joins Technology Management Faculty

Joseph Pine, internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial startups, has joined the School of Professional Studies as faculty for the Executive Master of Science in Technology Management program.

His 2004 TED Talk, “What Consumers Want,” about consumers, mass-customization, and rendering authenticity, covers topics that have persisted and reigned true for those studying all aspects of customer experience. “[W]ith the experience economy, it’s about rendering authenticity,” Pine states in the Talk. “...the key word is ‘rendering’ ... because you have to get your consumers — as business people — to perceive your offerings as authentic.”

Watch the full TED Talk and learn more about the M.S. in Technology Managementprogram.