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Quantified: Redefining Conservation for the Next Economy


Nov 18, 2015 - 5:45 p.m. to 6:45 p.m.


Columbia University, Northwest Corner Building, Room 501

The Earth Institute and Columbia University’s Master of Science in Sustainability Management (MSSM) program present “Quantified: Redefining Conservation for the Next Economy with Joe Whitworth, author, patented inventor and president of The Freshwater Trust.

In “Quantified,” Whitworth draws lessons from the world’s most tech-savvy, high-impact organizations to show how we can make real gains for the environment. The principles of his approach, dubbed quantified conservation, will be familiar to any thriving entrepreneur: situational awareness, bold outcomes, innovation and technology, data and analytics, and gain-focused investment. This no-nonsense strategy builds on the inspirational environmental work begun in the 1970s, while recognizing that the next economy will demand new solutions.

For further information regarding this event, please contact Alyssa Rome by sending email to arome@ei.columbia.edu.


Joe Whitworth, President, The Freshwater Trust