Strategic Communications News
Prof. Jane Praeger adapts her top storytelling tips for job-seeking new graduates, who can use narratives to distinguish themselves from the crowd.
Jane Praeger adapts her top storytelling tips for job-seeking new graduates, who can use narratives to distinguish themselves from the crowd.
"It's not 'Mad Men,'" says Prof. Elyse Hoelzer, an adjunct professor in the Master's Program for Strategic Communications. Advertising and communications are about "understanding the consumer's journey."
Tom Nardacci, alumnus of Columbia’s Strategic Communications master’s program, and President and Founder of Gramercy Communications, writes about his interest and investment in the waterfront development of Troy, New York.
When a crowd is staring blankly at you, how will you engage them? Jesse Scinto, lecturer for Columbia’s Strategic Communications and Communications Practice master’s programs, provides a few ideas for better audience engagement.
Yahoo! Voices has published a feature story on “professional noses,” who identify and describe scents for a a living, written by Jesse Scinto, communications consultant and instructor in Columbia’s M.S. in Communications Practice program. Scinto began the article when he was a student in Columbia’s Strategic Communications program for Edith Updike’s Advanced Writing Workshop.
Owning a problem requires that you identify it, prioritize it, and then work to solve it with the resources you have, writes Lara Galinsky, a graduate of Columbia’s M.S. in Strategic Communications program, for the Harvard Business Review blog network.
Jane Praeger, faculty for Columbia’s M.S. in Strategic Communications program, explains how to give a great speech. “People would find speechwriting much easier if they realized that all they needed to do was find a key message and three great stories to support it,” she says. Read more at Forbes.
Students in the “Communications for Social Change” course in the Strategic Communications graduate program at Columbia developed an effective communications campaign to improve the prevention of and treatment for leishmaniasis, a common and devastating disease among women and children in Afghanistan.
Business Insider points to a TEDx talk by Simon Sinek, Professor in the Strategic Communications master’s program at Columbia University, who states that trust is the basis for how communities and organizations grow and succeed. When growing a business, argues Sinek, it’s more important to hire people who share similar beliefs and values, versus hiring solely for skill.