Strategic Communications News
To improve emergency preparedness, this brand strategy director leverages social media as a communications and customer service tool.
Attica Alexis Jaques, alumna of the Master of Science in Strategic Communications program and Vice President of Global Marketing for Gap, has been named one of Ad Age’s Women to Watch.
Thanks to the research, insights, and vision of this Strategic Communications team’s Capstone project, Médecins Sans Frontières's (MSF) new multimedia project takes flight.
In Fairchild Hall, students used persuasive speaking best practices to make the case for or against hot-button topics such as reality TV and internet privacy.
For their 2014 Capstone projects, students crafted speculative strategies to bring their clients’ brands to a younger, tech savvy audience.
Columbia’s Bwog recaps faculty member Arabella Pollack’s Strategic Communications presentation, How to Run a Killer Meeting.
When creating business objectives, David Grad says that organizations must aim higher than merely "raising awareness."
Sarah Higgins uses her strategic communications knowledge every day as a public affairs officer for the U.S. Navy.
Professor, author, and leadership expert Simon Sinek presented his talk at TED2014, "Why good leaders make you feel safe."
Prof. Jane Praeger adapts her top storytelling tips for job-seeking new graduates, who can use narratives to distinguish themselves from the crowd.