Strategic Communications News

Alumnus Rafael Sulit Applies Lessons From the Strategic Communications Program to National Grid

To improve emergency preparedness, this brand strategy director leverages social media as a communications and customer service tool.

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Ad Age Names Alumna Attica Alexis Jaques Among its Women to Watch

Attica Alexis Jaques, alumna of the Master of Science in Strategic Communications program and Vice President of Global Marketing for Gap, has been named one of Ad Age’s Women to Watch.

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Strategic Communications Students Practice the Art of Persuasion

In Fairchild Hall, students used persuasive speaking best practices to make the case for or against hot-button topics such as reality TV and internet privacy.

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The Secret to Running a Killer Meeting? Fun, Says Arabella Pollack.

Columbia’s Bwog recaps faculty member Arabella Pollack’s Strategic Communications presentation, How to Run a Killer Meeting.

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Strategic Communications Alum Discusses the Power of Clear Business Objectives

When creating business objectives, David Grad says that organizations must aim higher than merely "raising awareness."

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Sarah Higgins Brings Strategic Communications Knowledge to the U.S. Navy

Sarah Higgins uses her strategic communications knowledge every day as a public affairs officer for the U.S. Navy.

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Prof. Simon Sinek Delivers TED2014 Talk on Good Leadership

Professor, author, and leadership expert Simon Sinek presented his talk at TED2014, "Why good leaders make you feel safe."

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7 Storytelling Tips That Every Job Seeking New Graduate Should Know

Jane Praeger adapts her top storytelling tips for job-seeking new graduates, who can use narratives to distinguish themselves from the crowd.

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7 Storytelling Tips That Every Job-Seeking New Graduate Should Know

Prof. Jane Praeger adapts her top storytelling tips for job-seeking new graduates, who can use narratives to distinguish themselves from the crowd.

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For Elyse Hoelzer, Advertising Means Understanding the Consumer's Journey

"It's not 'Mad Men,'" says Prof. Elyse Hoelzer, an adjunct professor in the Master's Program for Strategic Communications. Advertising and communications are about "understanding the consumer's journey."

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