Strategic Communications News
To improve emergency preparedness, this brand strategy director leverages social media as a communications and customer service tool.
Attica Alexis Jaques, alumna of the Master of Science in Strategic Communications program and Vice President of Global Marketing for Gap, has been named one of Ad Age’s Women to Watch.
In Fairchild Hall, students used persuasive speaking best practices to make the case for or against hot-button topics such as reality TV and internet privacy.
Columbia’s Bwog recaps faculty member Arabella Pollack’s Strategic Communications presentation, How to Run a Killer Meeting.
When creating business objectives, David Grad says that organizations must aim higher than merely "raising awareness."
Sarah Higgins uses her strategic communications knowledge every day as a public affairs officer for the U.S. Navy.
Professor, author, and leadership expert Simon Sinek presented his talk at TED2014, "Why good leaders make you feel safe."
Jane Praeger adapts her top storytelling tips for job-seeking new graduates, who can use narratives to distinguish themselves from the crowd.
Prof. Jane Praeger adapts her top storytelling tips for job-seeking new graduates, who can use narratives to distinguish themselves from the crowd.
"It's not 'Mad Men,'" says Prof. Elyse Hoelzer, an adjunct professor in the Master's Program for Strategic Communications. Advertising and communications are about "understanding the consumer's journey."