Strategic Communications News

Adweek Names Strategic Communications Alum one of their 30 Under 30

Adweek’s PRNewser recognizes Kai Wright (‘09), whose communications expertise and passion for music fuel his success at Atom Factory.

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Alumnus Rafael Sulit Applies Lessons From the Strategic Communications Program to National Grid

To improve emergency preparedness, this brand strategy director leverages social media as a communications and customer service tool.

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Ad Age Names Alumna Attica Alexis Jaques Among its Women to Watch

Attica Alexis Jaques, alumna of the Master of Science in Strategic Communications program and Vice President of Global Marketing for Gap, has been named one of Ad Age’s Women to Watch.

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How to Save Two Lives: MSF Implements Students’ ‘Because Tomorrow Needs Her’ Campaign

Thanks to the research, insights, and vision of this Strategic Communications team’s Capstone project, Médecins Sans Frontières's (MSF) new multimedia project takes flight.

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Strategic Communications Students Practice the Art of Persuasion

In Fairchild Hall, students used persuasive speaking best practices to make the case for or against hot-button topics such as reality TV and internet privacy.

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Generation Text: Strategic Communications Students Propose How to Reach Millennials

For their 2014 Capstone projects, students crafted speculative strategies to bring their clients’ brands to a younger, tech savvy audience.

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The Secret to Running a Killer Meeting? Fun, Says Arabella Pollack.

Columbia’s Bwog recaps faculty member Arabella Pollack’s Strategic Communications presentation, How to Run a Killer Meeting.

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Strategic Communications Alum Discusses the Power of Clear Business Objectives

When creating business objectives, David Grad says that organizations must aim higher than merely "raising awareness."

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Sarah Higgins Brings Strategic Communications Knowledge to the U.S. Navy

Sarah Higgins uses her strategic communications knowledge every day as a public affairs officer for the U.S. Navy.

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Prof. Simon Sinek Delivers TED2014 Talk on Good Leadership

Professor, author, and leadership expert Simon Sinek presented his talk at TED2014, "Why good leaders make you feel safe."

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