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What Makes the Top 10 CMOs Effective?


Sep 05, 2014 - 6:00 p.m. to 8:00 p.m.


Columbia University, Hamilton Hall, Room 517

Learn the winning strategies and tactics of the Top 10 Chief Marketing Officers. Michelle Greenwald will share her research used to identify the Top 10 CMOs and provide examples of the consumer insights, strategies, marketing communications and tactics that enabled their brands to resonate with target audiences, stand out from the competitive clutter, and achieve aggressive marketing and business objectives. We’ll understand the different metrics used to measure improvements in brand imagery and superior business results.

Michelle Greenwald is the CEO of Inventours™ and Marketing Visualized, the author of Catalyzing Innovation, and the innovation blogger for Forbes’ CMO Forum. She teaches at Columbia, NYU Stern, Cornell and IESE Graduate Schools of Business. Michelle was a Senior Vice President of New Business Development at Disney and a Vice President and General Manager of New Products at Pepsi-Cola. She specializes in Marketing Plans, Innovation and New Products and Services Development, and Global Marketing.

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Michelle Greenwald, CEO of Inventours™ and author of Catalyzing Innovation