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Strategic Communications Workshop: Hooked: How to Keep Your Audience on the Edge of Their Seats


Oct 03, 2014 - 6:00 p.m. to 8:00 p.m.


Columbia University, Northwest Corner Building, Room 501

If you've ever worried about holding audience attention through a lengthy presentation or report, this seminar is for you. We'll explore time-tested techniques used by master storytellers, from Pulitzer Prize winning authors to successful screenwriters. With examples drawn from journalism, movies and advertising, you'll learn how to organize content for maximum engagement — and keep your audience hooked till the end.

Jesse Scinto is a communications strategist who writes and speaks on behalf of leading nonprofit and private-sector firms. He began his career in the Chicago offices of Ogilvy & Mather and later moved to Harrison and Star in New York. He also served as communications consultant to the United Nations Foundation. Jesse teaches graduate-level courses in media and persuasion at Columbia University, where he is a lecturer in the Strategic Communications programs. His writings appear in Fast Company and Yahoo! Voices.

Download the presentation slides (PDF, 5.6MB)


Jesse Scinto