See all Strategic Communication: International Perspectives faculty

An image of this faculty member is not available

Tony Lederer

Tony Lederer is an international marketing and communications consultant who provides creative, strategic counsel on how to build brands, build relationships with consumers, and grow sales.

He has been at the cutting edge of technology and social media. While living in London, he was part of the first international communications team appointed by Facebook to assist in its worldwide launch. In the U.S., he’s developed consumer campaigns for brands such as Walmart, Footaction, Dell, Nike, Valvoline, Nokia, RadioShack, and Panasonic.

Lederer has also worked directly with C-suite executives of new companies to define the brand proposition, launch, and build consumer demand. Notable examples include Virgin Digital Help, Virgin Galactic, WhipCar, AeroDesigns, and Playfish.

Lederer graduated with distinction from the London School of Economics and Political Science and has undertaken further executive education at the Kellogg School of Management.