Sports Management News

Ray Katz on the ROI of Super Bowl Ads

When Super Bowl airtime costs upwards of $4 million, what do brands get in return, and is it worth it?

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What’s in a (Sports Brand’s) Name? Joe Favorito Weighs In.

Can the College Football Playoff make a name for itself, or should it change its moniker?

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Vince Gennaro on How General Managers Are Changing the Game

With a new explosion of data on baseball players’ performances, general managers are shuffling their athletes more frequently than ever before. Gennaro explains what this means for the sport.

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5 Tips to Achieve Your Optimal Work/School/Life Balance

Considering graduate school? Wondering how to fit it in amidst your work and family life? Read on for our advice.

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Plugged In: Vince Gennaro, Columbia University

The head of Columbia’s M.S. in Sports Management program explains why grads need analytics skills now more than ever.

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Vince Gennaro Sizes Up Blue Jays and Nationals on MLB Now

What’s next for the Toronto- and D.C.-based baseball teams? Our Sports Management director offers his insights.

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Don’t Write Off Alex Rodriguez, Says Vince Gennaro

Upon A-Rod’s return to the Yankees after an extended hiatus, other sports experts doubt his abilities and his value.

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Getting Into Graduate School: What Do Admissions Directors Seek in an Application?

From internships to recommendation letters to supplemental essays, admissions professionals shared the do’s and don’ts of applying to graduate school.

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Sports Management Pros from ESPN, Big East, and More Talk Big Breaks and Career Management

What does it take to build a career in Sports Management? Talent and hard work, yes, but also loyalty and insight, said sports industry leaders.

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Sports Management Career Counselor Bess Brodsky Talks Job Trends and the New Skills That Employers Seek

With over 30 years of experience in the sports industry, this lecturer and career counselor's insight and opportunities take students' careers to the next level.

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