Sports Management News

SportsBusiness Journal Spotlights Columbia’s Innovative Sports Management Program

The graduate program in Sports Management equips students with the digital skills and global perspective that sports brands are seeking.

Read More

 

Vince Gennaro Explains Why Baseball General Managers Are Like Money Managers

Reliant on performance metrics and undiscovered resources, sports execs and financial pros face similar challenges.

Read More

 

Columbia’s Sports Management Program Named Top Five in the World

SportBusiness International lauds Columbia’s program, which teaches leadership and critical thinking in an increasingly global, digital, and data-driven sports industry.

Read More

 

Sports Management Panel Explores the Growing and Global Phenomenon of Soccer

Insiders from Bayern Munich, MLS Digital, New York City FC, and more discuss the shifts and trends that are driving the appetite for soccer in the U.S.

Read More

 

Len Elmore: Inside Basketball

The sports industry veteran and M.S. in Sports Management instructor has mastered the basketball court, the courtroom, the classroom, and the boardroom.

Read More

 

How to Game a Job Search

The author of The 2-Hour Job Search shared his strategies for organizing and prioritizing one’s list of prospective employers.

Read More

 

Sports Management Director Vince Gennaro Will Host New Sports Show on SiriusXM Radio

Vince Gennaro, baseball analytics expert, launches a new radio show that will convene baseball insiders.

Read More

 

Ray Katz on the ROI of Super Bowl Ads

When Super Bowl airtime costs upwards of $4 million, what do brands get in return, and is it worth it?

Read More

 

What’s in a (Sports Brand’s) Name? Joe Favorito Weighs In.

Can the College Football Playoff make a name for itself, or should it change its moniker?

Read More

 

Vince Gennaro on How General Managers Are Changing the Game

With a new explosion of data on baseball players’ performances, general managers are shuffling their athletes more frequently than ever before. Gennaro explains what this means for the sport.

Read More